Deka is a team of global talent outsourcing experts on a mission to raise industry standards and create lasting impact for businesses and talent alike. Tasked with creating a standout brand, we developed new positioning, messaging and visual identity to capture Deka’s human-centred approach and commitment to valuing individuals.

The brand’s 3D ripple pattern symbolises Deka’s expansive influence across teams and industries. Meanwhile, the icon—two interconnected fingerprints—represents Deka’s dedication to connecting clients with talent in ways that are both impactful and deeply personal.